Price Point : S$3.70
Context : 7/11, Convenience Stores, Supermarkets
Before : Hot, bothered, thirsty, sleepy and thus in need of a pick-me-up before going back to the office. My colleague and I stopped by a 7-11, and I notice the sleek and attractive bottle* of Nescafe's new product strategically place at my eye level.
*side note: I have a weakness for unique and nice product packaging
First Impressions : Compared to alternatives, it's slightly more expensive than the Nescafe cans, but it can be capped and drank later for convenience. And it's less expensive than the Starbucks in a bottle. And I always felt the Pokka brand coffees diluted.
During : Ever experienced a feeling whereby when you drink something, you can feel it running though all the veins and muscles, and you feel so alive and oh-so-good? That happens with me with Gloria Jeans' Caramelattes, and it happened again with this sweet drink (at a more affordable price I may add).
The coffee is strong and aromatic, true to Nescafe's promise. And it's not overly-sweet, so you can actually taste the Arabica coffee instead of the milky creamer and sugar.
After : I wished the experience lasted longer, and there really wasn't any use for the cap, because it was bottoms-up in one shot. But it did it's job about lifting up my spirit and mood.
Total Score : 9/10
Last Words : Bigger bottles would be appreciated, more bang for the buck.
But perhaps I will let Nescafe's brand manager, Chrissie Richardson, say a bit more about this product:
If you’re looking for a little something to help you stay at the top of your game throughout the day, why not take a moment to enjoy Nesfrappé, a new range of ready-to-drink chilled lattes arriving in store fridges this Spring. Available in two refreshing variants, Classic Chilled Latte and Mocha Chilled Latte, each one is made with a delicious blend of fresh semi-skimmed milk and 100% quality arabica coffee beans from Nescafé.
They are both low in fat and have absolutely no artificial colours or flavours to get in the way of the delicious fresh taste, making Nesfrappé the perfect little pick up for those on the go.
We’re hugely excited about the launch of Nesfrappé, it’s a delicious and refreshing drink that’s perfect for keeping people with busy and active lives refreshed, clear and focused at anytime of the day, we know people are going to love it!
And girl, I do!
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